The biggest change in the culture of business is social, mobile and global marketing. This change is powered by increasing use of the internet and online resources including Facebook, Linkedin, Twitter and others.
Being social and mobile is no longer something businesses can decide whether to join. Online social media is the new word of mouth marketing. There are many resouces to understand and engage in paradigm shift. Here is one resource The End of Business As Usual by Brian Solis.
http://archive.constantcontact.com/fs062/1101487607514/archive/1102672938368.html
http://www.businessweek.com/smallbiz/running_small_business/
http://www.huffingtonpost.com/news/small-business-america/
http://www.huffingtonpost.com/mindful-living/
http://www.fastcompany.com/?page=1
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